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Genres, Movements & Theory

Fashion Photography

Photography made to present clothing and to construct a mood or identity around it.

In depth

Fashion sits between commerce and art: the garment must read clearly enough to sell, while the image carries an aspirational world around it. It is highly collaborative — stylist, hair, make-up, art director, model — and the photographer's role is often closer to directing than to operating a camera.

Examples in practice

A campaign shot on location involves a team of twelve, of whom only one is holding a camera.