Advertising Photography
Photography commissioned to promote a product, service or brand.
In depth
Advertising carries the highest budgets and the tightest constraints: the image usually has to match an approved layout, leave space for type, and satisfy a chain of approvals. Licensing is priced by media, territory and duration, and model and property releases are mandatory because the use is commercial.
Examples in practice
A shot is composed with deliberate empty space on the left because the layout places a headline there.