Rupee Cost Averaging
The effect by which investing a fixed amount regularly buys more units when prices are low and fewer when they are high.
Formula
Average Cost per Unit = Total Amount Invested / Total Units Purchased
Unit
₹
In depth
The arithmetic is real: a fixed rupee amount buys more units at lower prices, so the average cost per unit comes out below the simple average of the prices paid. What it does not do is guarantee a profit or protect against a market that falls throughout — the units accumulate at ever-lower prices and are worth less at the end. It also has an opportunity cost in a rising market, since money invested later missed the rise. Its most valuable property is behavioural: it makes continued investing automatic during declines, when discretion would usually stop.
Worked example
₹10,000 monthly at NAVs of ₹100, 80, 125 and 100 buys 100, 125, 80 and 100 units — 405 units for ₹40,000, an average cost of ₹98.77 against a simple average NAV of ₹101.25.
Illustrative figures, chosen so the arithmetic is easy to follow. Not a live price and not a valuation of any company.
Educational reference only
This entry explains what “Rupee Cost Averaging” means. It is not investment advice and not a recommendation to buy or sell any security. Any numbers above are illustrative, not live prices, and nothing here predicts price direction or rates a stock. Consider your own circumstances and consult a SEBI-registered investment adviser before acting.